37signals is the company behind a number of web-based applications that (intentionally) have fewer features that their competition. “Less is more” would be an apt way to describe them. They wrote a really excellent book called Getting Real that outlines their approach to their products, business, process, marketing, and more. They have a free copy of it online.
I read their book recently and one piece of their advice that really stuck with me is to solicit early. They say that one of the best things you can do for yourself is to start collecting email addresses and get a base of people going that will become your early adopters.
With that thought in mind I created a teaser page for scotchel.com. You should take a look at it and add your email address here.
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